Georges and Guenzi's Customer Trust Model image

Georges and Guenzi's Customer Trust Model

The Customer Trust Model outlines four factors for building trusting, loyal relationships. Learn it in this article.

Folder lesson (7 mins)

Georges and Guenzi's Customer Trust Model

The Customer Trust Model outlines four factors for building trusting, loyal relationships. Learn it in this article.

Course Description

The Customer Trust Model outlines four factors for building trusting, loyal relationships: customer orientation, expertise, likability, and no "hard sell."