Direct Marketing
Video

Direct Marketing

Pearls of Wisdom
Updated Jun 12, 2019

Course Overview

Describes how direct marketing has evolved to become the preferred mode of marketing a product. Provides examples of direct marketing, and explains why each is useful and where they might be more appropriately used for maximum benefit.

Learning Outcomes

  • Explain what is meant by direct marketing and why it has become an increasingly popular approach
  • List the key methods of direct marketing
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