As you're digitally transforming your company, accumulating multiple new channels of communications, you're going to be presented with data. Lots and lots of data. Daunting? Yes, but highly profitable when used to your advantage. In this course, we'll discuss Big Data and the various ways you can collect and arrange it. We'll also go over what it can do for your company, including improving your customers' experiences, your employees' performance, and your customer service capabilities.