Digital Marketing Series: Content Marketing

Digital Marketing Series: Content Marketing

A well-crafted content marketing strategy can greatly increase visibility of your brand, and help build credibility.

Cutting Edge eLearning Solutions
Updated Oct 13, 2020

Content marketing strategy can create an enduring relationship with your audience. Our expert marketing consultant explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

  • What is content marketing?
  • Creating a content strategy
  • Selecting the right type of content
  • Producing content
  • Tips for successful storytelling
  • Promoting with owned and shared media
  • Promoting with earned and paid media
  • Innovating with content
  • Conveying thought leadership with content