Welcome to the "Customer Service Communication Skills" program in the "Performance Excellence" video series. This is the ninth video lesson in a series of 12 and discusses the importance of adding credibility to your organization, yourself, and how to create a better customer experience. To give great service, one of the things you have to learn to do is LOVE customers. Not like them. Not tolerate them. Not endure them. LOVE them. If your organization doesn’t serve customers properly, you can bet customers will replace you with someone who will. This video series will help you communicate properly with customers, generate satisfied customers, and contribute to a great customer service organization!