Customers like to buy from people they like. How do you get people to like you? Well, you must be honest and reliable. You must offer fair and competitive pricing, and you must be competent and friendly. However, there's more to it than being well liked when it comes to satisfied customers. In this course, we'll look at the FedEx Corporation and their approach to customer satisfaction. Through their creation of Service Quality Indicators (SQIs), FedEx has the ability to discover what their customers value the most. We'll discuss how to apply their system to your customers.