CRM an Introduction

CRM an Introduction

Updated Feb 12, 2019

Course Overview 

This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time.  Examples of CRM in action illustrate the benefits of an effective CRM system.

Target Audience 

Business and corporate

Learning Objectives 

  • What is ‘CRM’?
  • How did it develop?
  • What does CRM look like in action
  • What are the benefits of CRM


40 Minutes