For Peter Quarry and Eve Ash, a genuinely creative culture is reliant on managers enabling time and space for experiments, realizing mistakes as learning opportunities and rewarding gems as they appear. Tolerance is important for creativity. Managers should also pair people from different backgrounds for improved cognitive diversity and demonstrate their own creativity.
If leaders want a more creative culture, according to Peter Quarry, let the team experiment, make mistakes and be tolerant. Value, reward and role-model creativity!
To cultivate a creative culture, leaders should:
Interviewer: Eve Ash
Interviewee: Peter Quarry