Creating Your Brand Proposition – Interactive

Creating Your Brand Proposition – Interactive

Seven Dimensions
Updated Jul 10, 2020

Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand “essence”, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.

Once this course is completed, you will have learned that a good brand strategy points your business in the right direction while cutting away opportunities that don’t mesh with your objectives.

Learning Objectives

  • Examine and understand your brand to ensure it represents the image you want
  • Identify the key to marketing and branding and the value proposition
  • Identify the brand essence – social, functional and emotional aspects
  • Examine your brand as a character
  • Identify brand identity and brand evolution