Creating a Competitive Edge

Creating a Competitive Edge

Learn to define your target market and identify your competition.

Talent Quest
Updated Jul 07, 2020

Defining your competitive edge, target market, and competition is just the first step to gaining more market share in your industry or niche. This is an ongoing process. You must continuously research, review, and revise these three factors in order to maintain your edge. Use your research alongside a competitive strategy to drive internal and external efforts through marketing, corporate culture, training, hiring, research, operations, customer service, messaging, leadership, and more. Defining and leveraging your unique competitive edge is the key to market success.


0.25 hours, Continuing Education Units (CEU) from the Society for Human Resource Management (SHRM)

0.25 hours, Continuing Education Units (CEU) from the HR Certificate Institute (HRCI)