Conversion Optimization: Turning your web traffic into paying customers.
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Conversion Optimization: Turning your web traffic into paying customers.

Cutting Edge eLearning Solutions
Updated May 03, 2021

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.

Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they’re all geared toward the same thing:

Converting visitors into leads and leads into customers.

There is a lot of conflicting and illuminating information out there about CRO. For instance, one study found that using long-form landing pages increased conversions by 220 percent.

However, some companies find that short-form landing pages work better for their audiences.

Similarly, about 75 percent of businesses who responded to another study stated that they struggled to find experts to help them optimize their landing pages.

Furthermore, 84 percent of landing pages have navigation bars, while studies show that removing navigation can boost conversions by up to 100 percent.

These numbers all illustrate why we need to focus on CRO if we want our businesses to succeed.