Describing effective communication as a 2-way street is passé. Communication is much more complicated, and leaders at all levels need to know a whole lot more than the mechanics of sending and receiving information.
Communication is a core leadership functionand a key characteristic of a good leader. Effective communication and effective leadership are closely intertwined. Leaders need to be skilled communicators in countless relationships at the organizational level, in communities and groups, and sometimes on a global scale.
You need to think with clarity, express ideas, and share information with a multitude of audiences. You must learn to handle the rapid flows of information within the organization, and among customers, partners, and other stakeholders and influencers.
