Collecting Information
Video

Collecting Information

Pearls of Wisdom
Updated Jun 12, 2019

Course Overview

Describes what information can be collected from both the internal environment and external environment. Suggests methods for analysing the information, and explains how it can be implemented into the overall marketing strategy.

Learning Outcomes

  • Know what information can be collected from both the internal and external environment of an organisation
  • Be aware of how to acquire this information in order to analyse it effectively
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