Coaching Sales Professionals

Coaching Sales Professionals

Updated Jun 21, 2019

Sales coaching is the role managers play in developing people, improving performance and achieving goals.  Sales coaching is best thought of as a behavior rather than a task where the focus is on helping team members self-assess and self-discover ways to solve problems and grow.

The objectives of sales coaching are to:

  • Assess strengths and areas for improvement
  • Provide ongoing feedback
  • Develop knowledge and skills
  • Change Behaviors
  • Inspire self-motivation
  • Strengthen relationships