Sales coaching is the role managers play in developing people, improving performance and achieving goals. Sales coaching is best thought of as a behavior rather than a task where the focus is on helping team members self-assess and self-discover ways to solve problems and grow.
The objectives of sales coaching are to:
- Assess strengths and areas for improvement
- Provide ongoing feedback
- Develop knowledge and skills
- Change Behaviors
- Inspire self-motivation
- Strengthen relationships
