Audience and Purpose in Business Writing

Audience and Purpose in Business Writing

One of the key principles of effective business writing is knowing your audience. This course will teach you how to better understand your audience and write with a purpose that connects with your readers. You will learn about the three most common writing purposes: to inform, to respond, and to persuade, and discover actionable strategies to help you write more effectively for each purpose.

Updated Mar 11, 2018
To write effective and appropriate business messages, you need to know your audience and your purpose. In this course, you'll discover how to identify your readers and create messages that convey the appropriate tone for different reader roles. You'll also explore how to write effectively for the three most common purposes: to inform, respond, or persuade.