Argue according to the customer profile

Argue according to the customer profile

Cegos Training
Updated Dec 02, 2020

In this course, you will cover the following topics:

  • The SONCASE method to adapt your arguments according to client profiles
  • View an example of how to use the method
  • Practise developing adapted arguments by interacting with different characters

For each situation presented, you will receive expert guidance explaining why your answer is appropriate or not. You will also have the opportunity to repeat the training to further embed your knowledge and improve your skills.

Target Audience

All commercial.


PMI accreditation: earn 0.25 PDU from PMI.