Welcome to the "Performance Excellence: Analyzing Your Customer Service" series of video lessons meant to teach you how to make every contact with a customer a positive one. This lesson, "Barriers to Customer Service," is the fourth of nine. From this lesson, learners will come to understand the barriers that get in the way of excellent customer service. They will learn about how and why most organizations don’t have processes set up to satisfy the customers. By the end of the lesson, viewers will have seen several examples of common barriers to customer service and started to think about barriers to customer service in their own organizations.