Social Media’s key benefit is that it adds back that human connection and that personal touch to your business by being able to interact directly with communities online.
Benefits of using this Useful Guide
By actively participating in this Useful Guide, you build and strengthen customer relationships, which in turn lead to repeat business.
Social Media: What it is
For marketing purposes, it is to interact with customers earlier in the buying process than your competitors, and then perhaps even more importantly, keeping close to them on an ongoing basis to maximise their life-time value to your organisation.
