There are seven distinct areas of profit in any business. Entrepreneur Pete Williams stresses the importance of involving the team and having a continuous improvement strategy. He provides a framework for driving profit by explaining how to successfully increase web traffic, opt-ins and conversions. Learn how to measure each lever and involve the team.
A powerful program to help managers and teams review their financial success and implement strategies to improve, even when times are tough. Especially useful for business owners and those considering growing a franchise or whose business interactions online needs a boost.
Key Learning Points
Pete Williams tells Eve Ash that there are seven distinct areas of profit in any business:
2. opt ins
4. average item price
5. items per transaction
6. transactions per period
• Measure each lever
• Involve the team
• Continuous improvement strategy
• Applying the framework
Executives, Trainers, Managers, Sales and Service Staff and Entrepreneurs
This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.