How to get your first ad up and running in 10 minutes or less. The basics of setting up that first ad so you can begin testing and creating ads; you will learn in this Facebook Advertising Guidelines course.
FacebookTargeting. How to use the most powerful aspect of the Facebook advertising platform. Geographic targeting, demographic targeting, broad and precise interest targeting (psychographic targeting), social connection targeting, and advanced demographics.
Bidding and Pricing Strategies. How to bid initially with a campaign launch. How to get Facebook to show your ads at the best possible cost to you. The difference between CPC and CPM bidding, and how in some cases you can pay twice as much for the same ad using CPM bidding and in some cases you can pay half the price as the same ad using CPM bidding.
Ad copy and Images. (The most important part) How to create ads that people will click on, reduce ad fatigue, and get rewarded by Facebook for creating high performing ads that will cost you less money.
Converting Clicks Into Customers.
Take this course now and learn how to advertise on Facebook avoiding Common Mistakes.