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Marketing and Advertising
For marketing and advertising professionals, working in a fast-paced industry, it’s important to keep up-to-date with the latest trends and developments. Online learning and training can help you always stay ahead of the game!
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COURSE
Facebook Advertising Boot Camp
Facebook Kranc
A$25
How to set up your Facebook advertising account. How to Advertise On Facebook. How to get your first ad up and running in 10 minutes or less. The basics of setting up that first ad so you can begin  testing and creating ads; you will learn in this Facebook Advertising Guidelines course. Facebook Targeting. How to use the most powerful aspect of the Facebook advertising platform.  Geographic targeting, demographic targeting, broad and precise interest targeting (psychographic targeting), social connection targeting, and advanced demographics. Bidding and Pricing Strategies. How to bid initially with a campaign launch.  How to get Facebook to show your ads at the best possible cost to you.  The difference between CPC and CPM bidding, and how in some cases you can pay twice as much for the same ad using CPM bidding and in some cases you can pay half the price as the same ad using CPM bidding. Ad copy and Images. (The most important part) How to create ads that people will click on, reduce ad fatigue, and get rewarded by Facebook for creating high performing ads that will cost you less money. Converting Clicks Into Customers. Take this course now and learn how to advertise on Facebook  avoiding Common Mistakes.
COURSE
How Advertising Works
Michelle Brown
A$30
Most of us refuse the notion that we are influenced by advertising, but that's only because we can't accept the fact that these messages have power over us. This course examines the main tools that advertisers use to persuade audiences to make a purchase. Today's advertising uses the same ancient principles that Aristotle espoused in his 4th century BCE teachings on rhetoric. We explore these same rhetorical appeals and view modern examples of each. The course culminates in application of the lecture lessons by teaching how to deconstruct an advertisement. We'll deconstruct two commercials as examples. What am I going to get from this course? Identify the 3 main appeals used in the rhetoric of modern advertising Gain an awareness of the ways marketers persuade consumers Deconstruct an advertisement to get to the real messages What is the target audience? College students in media-related majors Anyone interested in knowing how advertising affects them personally Marketers who want a refresher on the basics of persuasion Advertising agencies What are the requirements? Compatible web browser
COURSE
Marketing Coach
Daniel McCarty
A$25
This course is an encyclopedic reference on marketing for the large and small business. The fifty video lectures include every marketing subject that will ever be needed, from opportunity identification, strategy development, execution and writing a marketing plan. Use the course as training for you and your employee or as a reference on marketing topics. The video lectures are accompanied by a complete set of lecture notes and a quiz following each key section. What am I going to get from this course? By the end of the course you and your employees will be able to develop and execute a professional marketing strategy. You will also be able to write a professional marketing plan to present to employees or investors. You will be able to develop a "marketing mindset", allowing you to recognize opporunities in the dynamic business and cultural environment. What is the target audience? small and large business owners. marketing students and professionals. What are the requirements? The course is designed to take the student from knowing nothing about marketing to a complete understand of the marketing discipline. No pre-requisite is needed. The course is very comprehensive in nature.
COURSE
Sell Products and Services
Interaction Training
1 hr
A$60
You would not be likely to make the sale of a camera, for example, without the ability to show its features and discuss when you might use them. In this course, we will investigate crucial selling skills and knowledge, including product expertise, question answering and dealing with objections. 
COURSE
Learning Online Marketing
Lorrie Ross
Released 12/7/2011 In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing. Topics include: Defining the target market Setting clear goals and success metrics Working with web analytics software Building a site map Selecting a domain name and a web host Planning for mobile Conducting social media marketing Developing an email marketing campaign Exploring content marketing Reviewing online public relations Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO) Reviewing blogging and microblogging Looking at online advertising with search, affiliates, email, and more
COURSE
CERTIFIED DIGITAL SALES PROFESSIONAL (Digital Marketing Institute)
The Course Designed by experts, the Digital Marketing Institute collaborates with industry experts to define a digital and social sales program informed by essential innovative techniques and best practices. Upon successful completion of a 3-hour Pearson VUE computer-based examination, you will be awarded a globally recognised professional certification in digital and social selling. Certified professionals are able to acquire more qualified sales prospects, reduce lead times, nurture leads more effectively and achieve a more balanced pipeline. You will realize the importance of building solid relationships online, ensuring client satisfaction and repeat business. Also, you will understand the importance of and how to lead the implementation of a digital sales strategy in your organisation.   At a Glance Qualification           Certification Provider                  Digital Marketing Institute Study Mode            Online Delivery Mode        Online Course Duration    30 Hours Location                 Online Intake                      Enrol any time. Start dates are on the 1st of every month. Price                       Contact us for current course price   Career Outcomes Salespeople Consultants Business Development Executives Business Development Managers   Key Topics Introduction to Digital & Social Selling Digital Research Sales Enablement CRM Social Content Digital Sales Messaging Engagement Social Account Management Digital Sales Leadership Integration & Strategy     Pre-Requisites None   Our Partner for this course   Digital Marketing Institute The Digital Marketing Institute (DMI) is the global certification standard in digital education. To date, over 15,000 people in 80 countries have graduated with a DMI qualification. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
COURSE
Basics of Marketing with Social Media
$599
The "Basics of Marketing with Social Media" course includes the following topics: Social Media Introduction, Creating an Google Account, Setting Up Your Twitter Account, Getting Your Twitter House in Order, Why Facebook for Your Business?, Using Facebook as a Business, Setting Up Your Business Page, Setting Your Cover Photo, Tying It All Together.
COURSE
Layout and Composition: Marketing Collateral
Sean Adams
Released 6/11/2014 Marketing collateral gives your audience a chance to hold something in their hand, get important news right from their mailbox, and encounter your product or idea on a poster in a public place. Sean Adams, cofounder of renowned design firm AdamsMorioka, helps you make the most of these opportunities by designing great marketing materials. He begins by talking about the importance of preparation: the essential fact finding that needs to happen before any design can begin. He then dives into the key elements of marketing materials (copy, images, paper, and printing method). The remaining chapters break down the design process for the most common marketing pieces (brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag). These lessons will help you make design decisions that will intrigue your audience and save your campaign money along the way. Topics include: Deciding on the media for your message Defining your target audience Setting the budget Writing and placing copy Choosing paper and printing Formatting a brochure Designing letterhead, business cards, and envelopes Creating posters and media kits Designing specialty items like holiday cards
COURSE
Ebooks: Distributing and Marketing
David Wogahn
Released 5/21/2013 Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world. Topics include: Understanding ebook trends and how to make them work for you Using measurement, tracking, and analysis tools just for authors Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life Becoming an approved publisher to the iBookstore Writing and distributing press releases Networking with authors and publishers Acquiring an ISBN number and copyright Pricing ebooks Selecting an aggregator Using Amazon services Selling ebooks directly
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COURSE
Learning Internet Marketing
Ian Lurie
Released 9/18/2013 Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company. In this course, Ian Lurie, CEO of the leading marketing agency Portent, presents his talk on Internet marketing. Learn how to embrace your brand's individuality and target the needs of your customers throughout the marketing cycle, from initial contact, through retention, community engagement, and hopefully sales. This 30-minute talk gives an insider's look at marketing strategies that have been proven to work in today's digital landscape.
COURSE
Jonah Berger on Viral Marketing
Jonah Berger
Released 2/6/2014 Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course. Topics include: Word-of-mouth marketing Harnessing the power of social media What makes content go viral Why people share some stories more than others Telling stories that carry your message
COURSE
Learning Content Marketing
C.C. Chapman
Released 10/22/2013 What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise. Topics include: Defining marketing goals and measuring success Integrating already established programs Getting leadership support Establishing an online footprint, starting with a blog Electing editors, community managers, and content creators Using an editorial calendar Writing for the web Understanding the importance of images, audio, and video
COURSE
Content Marketing: Videos
Released 5/30/2017 Video is the rising star of content marketing. Videos can help you increase brand awareness and sales by allowing you to share compelling stories that resonate with your audience. In this short course, learn how video can play a critical role in your content marketing efforts. Join Luan Wise as she discusses who watches video content, what makes a great video, and how to measure your results. Luan also shares tips that can help you improve your content marketing with video.
COURSE
Building an Integrated Online Marketing Plan (2013)
Released 7/15/2013 Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement. Topics include: Assessing your resources and budget Developing your brand's narrative Avoiding mixing mediums Marketing via search, email, and blog posts Reaching fans on social media Integrating video Researching the market Publishing content Reviewing your success
COURSE
Learning Email Marketing
Updated 11/12/2012 Released 11/15/2011 Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns. Topics include: Building an email list Collecting email addresses Offering incentives to increase signups Deciding on a format for emails Including links Sending valuable offers Creating effective From address and subject lines Combing email with social media and mobile devices Managing bounced and blocked email Evaluating email click-through data Automating email marketing
COURSE
Learning Online Marketing
Released 12/7/2011 In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing. Topics include: Defining the target market Setting clear goals and success metrics Working with web analytics software Building a site map Selecting a domain name and a web host Planning for mobile Conducting social media marketing Developing an email marketing campaign Exploring content marketing Reviewing online public relations Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO) Reviewing blogging and microblogging Looking at online advertising with search, affiliates, email, and more
COURSE
Ebooks: Distributing and Marketing
Released 5/21/2013 Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world. Topics include: Understanding ebook trends and how to make them work for you Using measurement, tracking, and analysis tools just for authors Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life Becoming an approved publisher to the iBookstore Writing and distributing press releases Networking with authors and publishers Acquiring an ISBN number and copyright Pricing ebooks Selecting an aggregator Using Amazon services Selling ebooks directly
COURSE
Learning Content Marketing
Released 10/22/2013 What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise. Topics include: Defining marketing goals and measuring success Integrating already established programs Getting leadership support Establishing an online footprint, starting with a blog Electing editors, community managers, and content creators Using an editorial calendar Writing for the web Understanding the importance of images, audio, and video
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