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Customer | How to Build Customer Loyalty


Customer | How to Build Customer Loyalty


Understand which loyalty strategies work and how in your business. Relationships and loyalty play a big role.

There is no question about the impact great customer service has on an organisation. How to build customer loyalty will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be a receiving one; it is the beauty of this that makes good customer service a truly human endeavour.

This course will give you the tools to move away from transactional customer interactions towards creating advocates and lifetime loyalty. You'll understand which loyalty strategies work and how they could work in your business. The customer experience is a human experience. This means relationships and loyalty play a big role; the stakes are high if you don't start recognising your customer as more than just a single point of sale.

Each lecture has been carefully selected so that you can explore relevant and meaningful strategies to create a truly customer centric workplace. Build a culture that values the importance of each customer interaction and empowers employees to provide the best service possible. This course is full of tips and tricks to use inside and out of your workplace. It will motivate you to really understand and support the environment you're trying to create.

Learoy Tonight is a fresh business with interesting and modern ideas about education. Many people take part in creating these courses – from subject matter experts, to researchers and designers – to ensure you are provided with the best learning experience and the most up to date information. We're excited about education and want to give you the opportunity to be the best you can be.

Each course will take you approximately 30 to 45 minutes to complete and will cover all of the components required to build customer loyalty. Our content will give you the opportunity to listen to experts and understand relevant models to use on your leadership journey when creating a truly human customer experience. Enjoy a collection of videos, interviews and engaging imagery used throughout our presentations.

This course is a small section of Customer – At Your Service. If you would like to really challenge yourself, join us for the entire journey.

What are you waiting for? Start tonight and be on your way to providing amazing customer service tomorrow.

Section 1 – Welcome to How to Build Customer Loyalty

What’s it all about?

Lecture 1 – Welcome to How to Build Customer Loyaltyvideo
Section 2 – Customer Loyalty

Let’s take a look at the real value of a building a customer for life, rather than just for a moment.

Lecture 4 – Examples of Loyalty Programs that Workedvideo
Lecture 3 – Designing a Customer Loyalty Programvideo
Lecture 2 – Customer Lifetime Valuevideo
Lecture 6 – Keep Customers Keendocument
Lecture 5 – More Loyalty Programsdocument
Section 3 – Retaining Customers

In here we’ll explore some key strategies to retaining your customers.

Lecture 7 – Strategies to Retain Customersvideo
Lecture 8 – Ross Beard’s 5 Ways to Retain a Customervideo
Section 4 – Customer Advocates

After providing outstanding customer experiences, what else can we do to ensure that our customers keep supporting us? 

Lecture 10 – A Quote From Simon Mainwaringdocument
Lecture 11 - Q&Adocument
Lecture 9 – How to Create True Customer Advocatesvideo
Lecture 11 – How Easy it is to Create Customer Opponents Rather than Advocatesvideo
Section 5 – Congratulations! You now know how to Build Customer Loyalty

Where to from here?

Lecture 12 – How to Build Customer Loyaltyvideo