6221d4c9-6346-4097-9e65-7c772e8a6e87_754x500+%282%29.png

Considerations from our Curation Team

How Words and Layout are Important to Discoverability
h
Tiffany Paulsen, Content Curation Manager
2023-03-28

The selection of one piece of learning over another is often subject to first impressions, the influences of both bias and familiarity, and a wealth of personal and professional preferences. So with this in mind, I wanted to outline five general considerations that, from my experience, can influence discoverability and engagement within the Go1 environment.

1. The Go1 search function finds exact matches to words used in content metadata. To improve search results:
  • Use descriptive words and include relevant terms to elevate a learning item’s discoverability
  • Where possible, use variations on a term to capture more of the words that a user might search for (e.g., communicate, communicating, communication)
  • Consider using Tags for expansions, contractions and synonyms that wouldn't otherwise make sense in other metadata fields (e.g., AML and Fraud in the Tags for a course titled Anti-Money Laundering)
2. Administrators and learners often like courses that are part of a series… but when the series isn’t clear or it’s difficult to find the other parts, they will often choose another option. If a learning item is part of a series:
  • Clearly indicate in the title the series name and the chapter/module name
  • Communicate how many parts are in the series, and which part the given learning item is, e.g., Telephone Skills (Effective Communication Part 4 of 6)
3. Many learners are interested in courses that contribute to certification prep or offer continuing education or professional development credits. To help learners more easily find these items:
  • Clarify in the description (or if suitable in the title) if the learning item is connected to certifications or credits
  • Include the specific name (or common abbreviation) of the certification or the accrediting body in the description
4. Administrators often ask about compliance courses that adhere to specific laws, regulations, and/or professional standards. Learning items that clearly include this information are more frequently selected over those for which this information is missing or vague. To improve enrollments in compliance courses:
  • Note the law(s), regulation(s), and/or professional standard(s) to which the course is aligned
  • Include a date to build confidence in the course’s currency
  • Clearly state any necessary disclaimers
5. A compelling description can make a big difference – especially the first few words. As shown in the image below, only the first line of the description is visible in a commonly used search view (~15-20 words). To make a positive first impression:
  • Put important, eye-catching information first
  • Don’t waste space repeating a course title, duration, or Content Partner name; those facts are already visible in the course tile

The image shows a poor example, with descriptions that are not additionally informative or compelling at first glance!

An image of search results showing courses with poorly executed descriptions