2022 Insights for Content Partners!
By highlighting content gaps and areas where we want to fill out our offering, we hope to influence your roadmaps for the year ahead and position you strongly within our library!
The big headlines: Customers want language options. The more the better. As Go1 becomes increasingly global, our customers want European and Middle Eastern languages on top of English. Additionally, having courses discoverable in foreign languages through the search function is a strong preference. Though having language options through a dropdown menu function is also great.
Having multiple language options for courses drives consumption for customers with a global workforce, which are typically larger in size, and it extends your content’s reach to new markets.
The top five languages in demand from North American customers are: Spanish, Canadian French, Mandarin, Cantonese, and Japanese. For Europe, they are: French, Spanish, Italian, Dutch, and German.
In terms of topic areas, based on an internal survey of our Account Executives and Customer Success Managers in the US, UK, and Australia, this is what we’ve learned:
Prospects top course requests:
- Diversity, Equity & Inclusion
- Leadership
- Language Learning*
- HR Compliance
- Cyber & IT Compliance
- Finance/FinTech
Customers top course requests:
- Diversity, Equity & Inclusion
- Language Learning*
- Anti-Harassment*
- Leadership & Management
- Health & Safety
- Medical, Nursing and Health Sector
*Language Learning is in greater demand from our EMEA markets while Anti-Harassment trainings are requested more in the US.
We also see requests for courses in Coding, Smartsheets, Autocad Civil 3D, Forex, and Web Development (software applications such as Maven, TeamCity, ELM and Grafana). Finally, related to DE&I, we also have demand for Allyship and Intersectionality as topics.
Beneath the headlines: There is a strong demand for continuing education credits, as well as course certifications embedded in your SCORM files where appropriate. These credits are particularly important for medical, nursing and health sector customers. For the US, OSHA certified is also sought after.
Harassment trainings are widely requested and having these courses reflect specific business and industry settings enhances our ability to service different verticals. For instance, a sexual harassment training with video that is set in an office environment is of little interest to customers servicing construction-site based workers.
For leadership courses, there is a demand for subtopics like giving feedback, conducting a performance review, and being a first-time manager. There is also a strong demand for these courses to showcase actors in business-casual, rather than formal business attire. Business suits, for instance, do not reflect many of our prospects’ workforce, especially in the Covid-era. Retail, pharma, and healthcare are just some verticals where these content requests are coming from.
For Finance/FinTech courses: there is a need for non-banking compliance, high quality general finance, and interactive content that brings the topic to life. Many finance-related customers and prospects do not specifically need banking content but rather more generalized courses.
For 2022: We plan to build on the insights here and available to you in your dashboard. We are currently surveying partners to better understand what is important for you, and we will be making modifications in the year ahead to deepen the value you get from being in the Go1 family of content partners.
In the meantime, Happy New Year from Go1 Content Partner Success!
